Planning: Audience Profile

Target Audience:

The typical audience member that would list to Maliki are teenagers/students, both male and female, of the ages between 15 and 22.   

 I looked at the bands Instagram page to view their followers, and saw that teenagers and people of the bands own ages follow them and this will be the same target audience for our music video. 

 The genre of are band are indie/pop/rock, and produce music which sounds like it would be performed at festivals and gigs, and not heard as much on mainstream radio.
Target audience is important as we want the audience to reflect the genre of the song and vice versa.