Evaluation Question 1 (Jessica Fernando)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

MUSIC VIDEO

Mise-en-scene:

Mise-en-scene is a important factor in a indie genre as it helps to portray the narrative much better. indie artists often have a casual look which can be created through their costumes and also their make-up. there could be additional actors in the music video who are the main charaters in the narrative of the video, in which they would have to portray the part through their appearance and also the way they act. Props are also very important to ensure that the music video looks realistic. For and Indie genre, key props would include instruments, which shows the artists are actually the ones playing the instruments. Lighting for a typical Indie music video would contain vibrant collours to get a sense of reality and for location indie music videos tend to be on a low budget such as using a area like a park to shoot their videos. 

Conforming to the conventions of a Indie genre:

All of these features have been conformed to the typical indie music video to which I have used for our music video, for example; 

Costumes: For the make up of the artist we conformed to a indie music video by Lana del Rey ' High in the Beach'  as it shows, that she isnt wearing much make up, as she is showing how natural she is, which links in with the genre indie. 

Therefore, we decided to apply this convention to our music video, where the  singer who is the main person in the video, shows that she isnt wearign a lot of make up either, in order to show that she is natural and beautiful.

Props: Our music video conformed to a indie music video such as smoking, which a lot of indie people do smoke, as it goes with the look of being indie, as you can see below Lana Del Rey 'West Coast' shows the main singer smoking, with her partner, as well as looking directly at the camera which many artists of the indie genre do, in order to catch the audiences attention

As a result we decided to cofrom to the indie convention and applied it to our music video, in order to match the genre for the music video, where we got our two main charaters smoking as well as having the female singer directly looking at the camera. 

Moreover, another convention to a typical indie music video, is having a scene in the music video, where the whole band come together and perform, for example, Arctic Monkeys 'Arabella' clearly seen below, they have added of a performance shot of the band playing the instruments.

As a result we decided to conform to this convention of a indie genre music video by adding a performce shot of the band Maliki in order to get a sense of reality to show the passion the band has for making music, as a result from their facial expressions you can see the passion they have. also having the performance shot mean tthat we could focus ont he artists individually to see what they are doing whilst performing, this creates and effect to the audience to show what they could be like when they beocm e reall ybig as at the moment they are unsigned artists. 

Lighitng: As for the lighting for our music video we went for a vibrant colour such as for the performcance shot, and at the park, we didn't add any effects in order to make sure we show the natural colour of the shots we took for example this is portrayed in years of years video 'take shelter' where you can see below that the colour of the whole music video, shows how pure the evironment is. 

As a result we decided to conform to this convention and apply it to our  music video, to show how vibrant these individuals are.

Location: For our music video we chose to film at Walpole Park located in Ealing the reason for this is because in the park there are plenty of trees to which conformed to other indie music videos such as Years and Years 'Take Shelter', as you see belowfrom their music video, you can see how the trees create a nice shot with the sunlight glazing through it.

As a result we decided to confrom to this convention of indie music video and applied it to our music video, as shown below, as plenty of indie muic videos film in areas such as parks and forests in order to show how natural the envinoment around them is, esecially throught the colour of the leaves and the sunlight glazzing through. 

The second location we decided to use was at one of the band members house, where they have their mini studio, the reason we chose this is because it shows the audience what environment they make their music, this can be related to other indie people as they may also have a small little studio to where they play music. 

Challenging to the conventions of a Indie genre:

Athough we confrmed to a lot of forms and conventiosn of a indie music video we did challege them in a way.

Lighting: often for some indie music videos, there is usualy a black and white effect, th ereason for this is to make it vintage and look the part of indie, however, we decided to challenge this convention for our music video, and keep the colour in, as we coud show hwo the colours of our location create a great site for the audience, as those who are indie can relate to liking vibrant colours. 

Costume: alot of indie music videos do contains some voyeristic elements to promote the male gaze, hwoever for our music video, we did not shwo any voyeritic features as we wanted to wanted to show hwo being a teen could be very upsetting abotu being in love, therefore decided not to have a voyeristic element. 

With reference to Goodwin, our music video conforms to his features of a music video in that music videos demonstrate charateristics for example the performnce shot of the band.

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