Friday, 29 January 2016
3. What have you learned from your audience feedback?
From our the audience feedback I collected I felt that we were able to take on board what each person said and we were then able to go back make any changes that had been suggested and see how we felt about them and if it worked or not. Our audience feedback came from the target audience we were going for (14-18) we decided that this was the best idea as we did want it to please them mostly and have them wanting to buy the album.
What I also liked about the audience feedback was that we were able to learn new things from other people, people came up with ideas and we were able to use them such as putting the text in line with the bench on our magazine advert. Through our feedback we were able to get a wide range of opinions that we could then take into consideration when making any changes to our three products.
From our audience feedback we also found out that many people found the song too slow but through the narrative and performance shot they were kept engaged throughout and they felt this was very successful.
Many of those who perfected the indie genre liked the way we had balanced the video by having a narrative but also then including a performance shot.
When we began the process we did a lot of research and planning. We knew we were going to make a video for a indie-pop band so we went out and looked at many current indie bands and watched many of their clips to see what the indie style was. One band we looked at in particular was 'The XX' we found that there videos also had elements of narrative and performance shots and when watching we felt that this engaged us more and we felt that we were entertained at all times. We also found that most indie bands had a young target audience from ages 14-25. We found that we too wanted to produce for this target audience so we decided to use 'The XX' as a guidance through our journey.
Through collecting surveys and audience feedback we were then able to really consider all aspects of our music video such as Mise-En-Scene. We decided on the young target audience so to appeal to them we decided that the band in the music video would be laid back and dressed like todays generation (jeans, top and boots) we found that the audience would be able to relate to this. Furthermore we also wanted the bands personalities to come out so we had the performance shots in the video but we also had shots of the band on the digipak where they are seen being themselves and having a laugh.
The audience feedback I collected once my products were fully complete were all very positive, many of the people we showed the video to said they loved it but on the other hand those who were not too fond of the indie genre found the actual song too slow but the visuals were a big success as it kept them entertained at all time. Furthermore once all the products were complete many people said that we had successfully created synergy throughout all three products and that they all looked very professional and linked in with the bands song.
If i were to market my music video I would 100% get straight onto social media and start advertising the video on all sites such a facebook, twitter, instagram, youtube, tumblr, snapchat etc. I feel that this would be the most successful was of going about this as the target audience we are trying to aim the video at is one in which they are all using social media and all connect through the internet. This type of marketing would be fast and efficient and i believe would reach people not only in the UK but around the world.
Reflection:
Overall I feel that from my audience feedback i have been able to get information of how i can improve each of my products, this has meant that each of my products are now much more successful. In addition the audience feedback also allowed me to understand how people were viewing each of my products and how my ideas may have not been as good as i thought or that my ideas were actually very successful. I feel that the audience feedback was very important as it meant we could speak to our target audience and create something for them in which they could enjoy. From all the audience feedback i gathered i did end up changing something each time, for example someone suggested to not have as many scenery shots in our music videos as it took away from the narrative, when watching my video again i could understand what they were saying and decided to cut out a few shots.
I feel that I have learnt the audience feedback is something that will always be needed to create the best products possible and to target a certain audience.
Thursday, 28 January 2016
Evaluation Question 2- Felicity
From my audience feedback, I found that my target audience appreciated how there was synergy between all 3 products, especially my ancillary texts. They found that especially how there was a particular colour scheme allowed them to recognise the products better and then know that it was an advertisement for Maliki straight away. They also recognised Laura as the main protagonist in the music video, and saw how that followed through into the print products which they found effective, and also recognised this was common within the genre to have a main member represent the band. Finally, the agreed that institutional information on both print products was important as it allowed them to know when the music was available and where to purchase it from.
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