Research: Music Genres

Rock Music

Rock music evolved from rock and roll and pop music during the mid and late 1960s. Rock music is a style of music with a heavy focus on guitars, drums and powerful vocals.

Past: One of the earliest performers of the genre of rock was Elvis Presley. He shocked the world with his suggestive dancing and powerful music. He was and still is a well know performer for the rock genre. The 1960s also saw The Beatles become a hugely successful and popular rock band and again this band is still very well known to this day and their music is still very popular. 

Present: 'Rock music' is now used to refer to a wide range of musical forms, including anything from soft pop to heavy metal.

I also took to YouTube to actually look at some of the past and present rock music videos. Two of the videos I picked out was The Beatles 'Love me do' and Fall Out Boy 'Irresistible'. What I found from watching and listening to both songs was that as time has passed the actual music videos have become just important as the actual song as it is another selling point. The Beatles video was much more simple as it showed the band performing the song on stage with different camera shots such as close ups. On the other hand the Fall Out Boy's music video was telling a story which included a lot of humour. The actual songs also differed as The Beatles had a lot of instrumental going on and this could be heard through out as a main factor whereas the Fall Out Boy's songs main focus was the vocals although they to had instruments in their song. 

Research: Magazine Advert (felicity)

 From my magazine advert research, I found that the use of colour can portray what type of genre the artist is within. For example, bright, vibrant colours usually conform to the pop/hip-hop genre, whereas darker colours and tones, blacks and greys, usually fit more indie and metal genres. I also found out that key institutional information are key elements when promoting the artist and their music, such as where audiences can purchase the album. As magazine adverts are a form of promotion for the artist, it is important to include key information without overcrowding the advert, to make it simple and easy for audiences to read and take in.

 

While on location for filming the music video, we also took various stills for our magazine advert.

 

 

 

Even though it is more common for a magazine advert to be portrait, we decided that our would be landscape subvert the usual convention.

 

This was a group decision as we wanted our advert to be different to other music adverts by subverting the usual convention, as well as keeping key institutional information on the advert, giving easy access to the target audience, and other possible audiences.

 

 

 

 

 

 

 

 

Research: Magazine adverts for Music

From my research into magazine adverts for music CDs i found that the use of colour can change the tone of an album. So bright colours may suggest that it is a pop album, whereas dark heavy colours may suggest that the album could be of a rock genre. Furthermore i found out that more information can be put onto the magazine advert such as the artists personal website and other information such as awards the artist has won. In addition i found the actual image on the magazine advert is just as important as this is what the main focus will be and this is what will catch the audiences attention. From the two adverts i analysed i found that some main images will be sexualised to capture the audiences eyes straight away, whereas others may have a more confusing image which will only catch the eye of a few who are really looking and observing what they see.

Research: Magazine Advert

Research: Digipak

DIGIPAK ANALYSIS - Rihanna 'LOUD'

Research: Digipak Analysis - (felicity)(2)

Digipak Analysis for Simple Plan's album "Get Your Heart On".

On the back of the CD case also includes a section where the band give credit to who helped produce the album,  their band website and the record label website, and a barcode.

Research: Digipak Analysis (felicity)(1)

This first digipak has the option for 2 CD holders either side of the case, and a holder for a booklet in the middle. The digipak is good as it gives an alternative design and different options and choice, with a second disc holder which could have videos or behind the scenes clips on. However the extra CD holder may be unnecessary, especially if the artist does not have a second disc to offer, and could create the album to be quite fiddly and unorganised.

This digipak includes a CD holder, booklet holder and the first panel for the album artwork. The extra panels could hold extra artwork or features such as a lyric booklet, however because there is so much extra space, this may be hard to fill with just artwork. Also, the CD holder is placed quite awkwardly to the side and should be the main feature of the digipak.

This last digipak has a CD holder and booklet holder. The CD holder is in the middle panel meaning its at centre of attention and the first thing a person sees when they open the digipak. The booklet holder is also placed conveniently at the side. Its good that there is only one CD holder meaning the artist can have all their work easily on one disc, however again the extra panels may be difficult as there is extra space that needs to be filled.