Evaluation Question 4 (Jessica Fernando)

Evaluation 4 from jessaf_

Evaluation Question 3 (Jessica Fernando)

What have you learnt from your audience feedback?

Audience feedback for Music Video

Audience feedback for Magazine advert & Digipak

Evaluation Question 2 (Jessica Fernando)

Evaluation Question 1 (Jessica Fernando)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

MUSIC VIDEO

Mise-en-scene:

Mise-en-scene is a important factor in a indie genre as it helps to portray the narrative much better. indie artists often have a casual look which can be created through their costumes and also their make-up. there could be additional actors in the music video who are the main charaters in the narrative of the video, in which they would have to portray the part through their appearance and also the way they act. Props are also very important to ensure that the music video looks realistic. For and Indie genre, key props would include instruments, which shows the artists are actually the ones playing the instruments. Lighting for a typical Indie music video would contain vibrant collours to get a sense of reality and for location indie music videos tend to be on a low budget such as using a area like a park to shoot their videos. 

Conforming to the conventions of a Indie genre:

All of these features have been conformed to the typical indie music video to which I have used for our music video, for example; 

Costumes: For the make up of the artist we conformed to a indie music video by Lana del Rey ' High in the Beach'  as it shows, that she isnt wearing much make up, as she is showing how natural she is, which links in with the genre indie. 

Therefore, we decided to apply this convention to our music video, where the  singer who is the main person in the video, shows that she isnt wearign a lot of make up either, in order to show that she is natural and beautiful.

Props: Our music video conformed to a indie music video such as smoking, which a lot of indie people do smoke, as it goes with the look of being indie, as you can see below Lana Del Rey 'West Coast' shows the main singer smoking, with her partner, as well as looking directly at the camera which many artists of the indie genre do, in order to catch the audiences attention

As a result we decided to cofrom to the indie convention and applied it to our music video, in order to match the genre for the music video, where we got our two main charaters smoking as well as having the female singer directly looking at the camera. 

Moreover, another convention to a typical indie music video, is having a scene in the music video, where the whole band come together and perform, for example, Arctic Monkeys 'Arabella' clearly seen below, they have added of a performance shot of the band playing the instruments.

As a result we decided to conform to this convention of a indie genre music video by adding a performce shot of the band Maliki in order to get a sense of reality to show the passion the band has for making music, as a result from their facial expressions you can see the passion they have. also having the performance shot mean tthat we could focus ont he artists individually to see what they are doing whilst performing, this creates and effect to the audience to show what they could be like when they beocm e reall ybig as at the moment they are unsigned artists. 

Lighitng: As for the lighting for our music video we went for a vibrant colour such as for the performcance shot, and at the park, we didn't add any effects in order to make sure we show the natural colour of the shots we took for example this is portrayed in years of years video 'take shelter' where you can see below that the colour of the whole music video, shows how pure the evironment is. 

As a result we decided to conform to this convention and apply it to our  music video, to show how vibrant these individuals are.

Location: For our music video we chose to film at Walpole Park located in Ealing the reason for this is because in the park there are plenty of trees to which conformed to other indie music videos such as Years and Years 'Take Shelter', as you see belowfrom their music video, you can see how the trees create a nice shot with the sunlight glazing through it.

As a result we decided to confrom to this convention of indie music video and applied it to our music video, as shown below, as plenty of indie muic videos film in areas such as parks and forests in order to show how natural the envinoment around them is, esecially throught the colour of the leaves and the sunlight glazzing through. 

The second location we decided to use was at one of the band members house, where they have their mini studio, the reason we chose this is because it shows the audience what environment they make their music, this can be related to other indie people as they may also have a small little studio to where they play music. 

Challenging to the conventions of a Indie genre:

Athough we confrmed to a lot of forms and conventiosn of a indie music video we did challege them in a way.

Lighting: often for some indie music videos, there is usualy a black and white effect, th ereason for this is to make it vintage and look the part of indie, however, we decided to challenge this convention for our music video, and keep the colour in, as we coud show hwo the colours of our location create a great site for the audience, as those who are indie can relate to liking vibrant colours. 

Costume: alot of indie music videos do contains some voyeristic elements to promote the male gaze, hwoever for our music video, we did not shwo any voyeritic features as we wanted to wanted to show hwo being a teen could be very upsetting abotu being in love, therefore decided not to have a voyeristic element. 

With reference to Goodwin, our music video conforms to his features of a music video in that music videos demonstrate charateristics for example the performnce shot of the band.

ANCILLARY TEXTS

Magazine Advert:

Digipak:

Digipak and Magazine - forms and conventions from jessaf_

Music video and ancilary text Feedback

From this feedback we are able to understand that we have been very successful in creating three different products which are all selling one thing. We are all very happy with the feedback we got and we feel that we will take on board what everyone has said and as a group will decide on what we will change and keep the same to further improve each of our products.

Audience Feedback- Magazine Advert & Digipak

Final Magazine Advert

Audience Feedback- Music Video

Final Digipak

London Love official music video

Construction Post

Construction post from jessaf_

Planning: Shot List

SHOT LIST

DATE: THURSDAY 12TH NOVEMBER

 

LOCATION: WALPOLE PARK, EALING

 

TIME: 1.00PM-5.00PM

 

CAST: LAURA, PHIL

 

 

 

SHOTS NEEDED:

 

1. Establishing Laura's character.

2.Close-ups of Laura.

3. Singing/No Singing.

4. Tracking Shot.

5. Panning Shot.

6. High Angles/ Low Angles.

7. Introducing Phil's character.

8. Bridge sequence (first meeting).

9. Flowers/Trees/Nature.

10. More Location Shots.

11. Second Bridge sequence.

12. Performance shots (Laura singing).

 

 

DATE: THURSDAY 19TH NOVEMBER

 

LOCATION: TOM'S STUDIO, PERIVALE

 

TIME: 10.00am-2.00pm

 

CAST: LAURA, PHIL, TOM, RONNIE.

 

 

SHOTS NEEDED:

1. Establishing Location.

2. Introducing each band member.

3. Close-up shots.

4. Preparation shots.

5. Performance shots.

6. Panning shots.

7. High angle/low angle.

 

 

Planning: Moodboard

The first moddboard was our first idea on where we would film for the music video, however from our audience feedback of our group pitch and talkign to memebers of the band we decided to change it and film in a local park which is shown in our second mood board, this was because it was more ocnvienient for the band members and it's what they preferred instead of Central London.

Planning: Costume

Planning: Location

Planning: Timeline

THURSDAY 12TH NOVEMBER

LOCATION: Walpole Park, Ealing

TIME: 1pm-5pm

CAST: Laura, Filip

COSTUME: Winter clothes (Coats, Gloves, Scarfs, Hats)

MONDAY 16TH NOVEMBER

Gathering footage

Organising into folders

Start the editing process

THURSDAY 19TH NOVEMBER

LOCATION: Tom's House, Perivale

TIME:10am-2pm

CAST: Laura, Filip, Tom, Ronnie

COSTUME: Own clothes (Casual shirts, jeans)

Audience feedback on Animatic

'I liked the animatic as it gave me an idea of what to expect the actual music video will look like. I feel that actually seeing the still storyboard put in with the music and seeing where there would be cuts made it seem a lot more real and i felt i would be able to imagine it a lot better than just looking at a story board set out on a table.' - Alex, 15 from London

'The animatic has made it a lot easy for me to have an idea of what the video is going to look like, when you were explaining it to me i had images but i couldn't piece everything together so being able to watch something with visuals and the track playing in the back is much more helpful and easier to understand, i also feel now the ideas have come together and the music video will be successful' - Mary, 17 from London

'The animatic looks very good and i feel that when i was watching it i was entertained throughout and did not get board.' - Tom, 17 from London

Planning: Updated Storyboard and Animatic for 'London Love'

As  a group we decided that our previous storyboard didn't have enough detail in it such as what camera shots and angles we were going to use, so we went back to the beginning and decided to add in more images that showed the exact way we would be filming so that when going out to film we are able to follow our storyboard step by step. We created a new storyboard and animatic so that when we go out to film everything is clear and in place. 

I feel that having an animatic is very important not really for an audience but for us as producers. Ot not only brings our ideas together but it also gives us a plan which we can work off of. It is very clear and precise and shows us exactly what bits we need to film and what shots and angles to use. I feel that the animatic will allow for us to be able to go out and film and not hesitate that we do not know what we are doing as we have a plan that shows us exactly what we need to be doing. The animatic will also come in handy when it comes to the post production stages as we can also look back to see where we want our cuts to be and in what order we want to place our footage. Doing this stage in the pre production stages is just putting us at an advantage as we now have extra planning that will help us throughout all the stages of production.

Planning: London Love Storyboard and Animatic

Planning: Audience Profile

Target Audience:

The typical audience member that would list to Maliki are teenagers/students, both male and female, of the ages between 15 and 22.   

 I looked at the bands Instagram page to view their followers, and saw that teenagers and people of the bands own ages follow them and this will be the same target audience for our music video. 

 The genre of are band are indie/pop/rock, and produce music which sounds like it would be performed at festivals and gigs, and not heard as much on mainstream radio.
Target audience is important as we want the audience to reflect the genre of the song and vice versa.